Link Popularity – 101

Having links to your website is essential for any online marketer or webmaster looking for a way to get their website noticed. There are several benefits to having links:1) It increases your ranking in search engines. Search engines like Google and Yahoo use link popularity to valuate the ranking of a particular website. For instance Google has a toolbar that people can download onto their computer and it shows the page ranking of every website you visit. Link popularity plays a major role when Google computes this page ranking for these websites.Websites you can use to check the link popularity of your website and find other information pertaining to your website includes:Alexa.comMarketLeap.com2) You can drive traffic to your website. This is a great way to receive targeted traffic for your product or services. Somebody sees your link on a website relevant to yours and then clicks on it and instantly becomes a targeted visitor. Not all traffic you’re going to receive is going to come from search engines and you should not just rely on this type of traffic because despite what some individuals claim, high ranking cannot be guaranteed and no one knows the precise algorithms such search engines use. Not to mention that they are always continually changing. The goal is to bring traffic to your site and influence them to continually revisit.3) Link building also builds credibility. When people consistently see your name and link it builds up brand awareness and makes you seem like an expert within your field.Even though link building is a great way to get your website noticed there are many things you have to be careful of. Search engines are very savy when it comes to checking the legitimacy of websites. Link spamming and any other sort of illegal tactics will negatively effect your website. Therefore it is very important to not to follow programs that promise you thousands of links and etc. I remember reading a comment by someone who was using one of the popular link building services and they said that their link popularity actually decreased as a result of them using the service.Another thing to consider is that not every link is the same or at least not in the eye of the search engines. There are basically two types of links search engines play importance to. One is reciprocal links and the other is one-way links. Reciprocal links is basically when you and another website owner exchange links. Thus the term reciprocal. These terms are considered good if your exchanging links with someone who has a website relevant to yours. One-way links is just what it sounds like a one-way link pointing back to your site. Search engines give this the most importance because they consider that a website must be of some value if they have other websites pointing to them. So, in a sense one-way links give you some sort of cyberspace credibility.Anchor text also plays an importance. Anchor text is the text that is referenced when a link is clicked on. For instance:, “NBA GOODS”, is a link to a NBA store. The text NBA Goods is the anchor text that points to the link of the NBA store. Search engines are favorable to anchor text because it can provide some sense or relevancy to your link and gives your link some importance because someone took time out to write text for your links.A link services that I recommend for people to try is at This is not an affiliate link nor do I receive commissions for referring them but through reviewing their website I think they’re a new service on the up and coming. One thing that impresses me about their service is that they have a list of all the directories they submit to with a Google page ranking value for each. In addition to, they don’t submit to all the directories within one day or 24 hours like some services but actually submits them manually, which gives about a week or two for your submission to be completed. They also allow I believe up to 5 different anchor texts for rotation. Directory submitting is good and recommended so you wont have to worry about any ill effects to your link popularity.Building links is needed for any website owner and is one of the methods SEO firms utilize, so as you see, receiving great traffic is not easy but yet if you persist eventually you will reap the rewards

The Relevance and Advantage of Technology in Our Daily Life

What is the definition of technology? The dictionary definition of technology is:
1. The application of scientific knowledge for practical purposes, especially in industry (i.e. advances in computer technology)
2. Machinery and equipment developed from the application of scientific knowledge.
3. The branch of knowledge dealing with engineering or applied sciences.The mistaken belief of using technology is that it encourages laziness, but in fact, it is the way we use the technology which determines if we fail or succeed. Technology does not drive one to be innovative, opportunity does. Technology only enables the innovation that our opportunities have unveiled, becoming an enabler for improvement to our lives. Without drive or opportunity, technology becomes irrelevant. It is up to us to discover the relevance.A bigger belief is that the use of technology for children is distracting and does more harm than good. In this day and age, the amount of children with access to internet is at an all time high. Using this to our advantage can be very beneficial to a child’s education. There are more options than you can count for e-learning websites for computers and apps for devices to help your child’s development. Children are more likely to keep their focus while playing a game than they are while listening to an adult explain a lesson. Children with a small attention span may become more comprehensive when involved in an interactive lesson with bright colors and consistent encouragement.Technology can bring advantages to multiple obstacles. Marketing is one example. Online marketing has skyrocketed since the development of tablets and cell phones. Research has become simpler with handheld devices, and phone books or encyclopedias have become virtually non-existent in our everyday life. Creating articles and hyperlinks to help promote business has become the number one way to market due to the simplicity of typing your desired information into a search bar and pressing ‘search.’ Another advantage to using technology is in the workplace. Using computers instead of paper and pen can greatly reduce the amount of human errors and save a multitude of time and money on fixing mistakes. Human errors can be caused by stress, high workload, or an excess in responsibility. It also increases the means of communication, meaning higher volume can be output in a shorter span of time.Technology in the medical field is another area which has further enhanced patient care. Time spent on medical records and charting is decreased and more time for patient care is the result. Doctors and nurses are able to easily access patient’s medical history or medication history which can lead to quicker diagnoses or treatments.Did the world exist and stay functional before technology was invented? Absolutely. The issue is not that we cannot live without technology. The issue is that the enhancements and advancements technology has made to the world far exceeds the disadvantages and hardships it may have caused.It is not being said that technology has become the most important tool in the course of a child’s educational well-being, marketing strategies, engineering tactics, etc; or even that technology is ‘needed’ to function in this century, but wouldn’t you say that being given the opportunity to achieve something greater, or more innovative, is worth the risk?

An Inside Look at the Importance of a Smile in Sales

If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).

Smile: Your Sale Depends on It!

Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:

• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!

• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.

• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.

But What If You Don’t Like Your Smile?

If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!